Co-founder Rolf Coppens: "We wanted to join a network and Handpicked has been leading the Emerce list for years, this matches our ambition to be among the top. The fact that Handpicked did not choose the venture capital route but instead makes employees co-owners strengthens our connection."

GRRR is a design-driven strategic digital agency, focusing on clients the agency describes as 'meaningful matters'. They make digital work where idealism and business growth go hand in hand. Within Handpicked, GRRR will be supported in organization-related domains such as finance and HR, enhancing their focus. By working closely with other agencies within the group, GRRR can serve clients more broadly without needing to have all the expertise in-house. This allows team members to specialise in depth. 

GRRR was established in 2003 and has 27 employees. In 2020, GRRR became the first digital creative agency in the Netherlands to receive the coveted B-Corp certification, highlighting its commitment to sustainability and social responsibility.

Over the past two decades, GRRR has been at the forefront of combining technology and creativity to create social impact, with work for organisations such as The Ocean Cleanup, Fastned, various governments, and cultural institutions like Melkweg and Stedelijk Museum.

Jelmer Boomsma, co-founder of GRRR: "From the beginning, we clicked with Handpicked's culture. Like us, they prioritize people and impact. We share the goal of initiating change. Within the network, we can openly brainstorm with other digital specialists. This is crucial at a time when digital challenges are shaping our society, such as AI bias and privacy issues. By joining forces like this, we can accelerate solutions for organisations with an inclusive and climate-positive focus."

Rob Peters, co-founder of Handpicked, explains the motivation behind this partnership: "Choosing to bring GRRR into our group was a natural step for us. GRRR fits perfectly with our vision to help organisations throughout the Netherlands innovate their services and customer experience, thus shaping the world of tomorrow. Additionally, the location in Amsterdam allows us to be even closer to our clients and further develop our integrated services from Amsterdam."