From future vision to focused innovations


  • Branding
  • Marketing

What we changed for the better

Together with Thebe, we developed a vision for the future: Thebe focuses entirely on essential care, with the principles of 'self', 'home' and 'technology'. In service design sprints, new concepts for services, technology use, and cooperation with caregivers and volunteers were developed with employees, clients and the supply chain. An approach that makes significant challenges manageable and sets change in motion.

Pressure on healthcare

Healthcare is under pressure and in the future, the demand for (complex) care will only increase. This requires new ways of looking at and delivering care. How do you initiate a change that takes time? And how do you make sure you don't lose people in the meantime? That is the issue we help care organisation Thebe with.

Thebe provides district nursing, specialist care, home support and daycare in 19 municipalities in West and Central Brabant and offers care in 25 residential care centres in the region.

Headlines about challenges in healthcare

Shared vision of the future

It's a fact that the future of elderly care is changing. We can't predict exactly what it will look like in 2030, but we can get a sense of direction by imagining what is possible and desirable. Using our Future Scoping methodology, we explored trends and developments and, together with all 60 managers, representatives of clients, and professionals, we formed a shared vision of the direction Thebe is taking.

Design thinking in healthcare

The transition towards a new Thebe is complex in many respects. A lot is being asked of healthcare professionals, and Thebe can't do it alone. Almost all changes affect patients and their relatives and often multiple players in the care chain. To find a workable strategy, we have divided the process into five themes. We deepen the desired situation for each theme in design sprints and develop co-created solutions for new services.

Life journeys in 2030

The life journey (customer journey) is the framework for all sprints. How can we contribute as much as possible and guide towards a self-sufficient life for people? The desired experience is always the starting point for the change we design.

How can we...

In each sprint, we focus on a part of the journey and explore how Thebe can restore self-sufficiency to clients and their relatives. We then come up with solutions to support the changing roles of professionals, clients, and the network. This is how we also approached eye drops and putting on support stockings. With the whole chain involved: pharmacists, specialists, GPs, insurers, and the home care and welfare organisations in the region. Together, we designed a new customer journey that is as optimal and efficient as possible for people, their environment, and the chain.

Woman drops into her eyes

Meaningful care hours

The movement Thebe is making focuses on helping as many vulnerable people as possible who need support and/or intensive care, with as much job satisfaction as possible. That's why we focus on the interplay between caregivers, volunteers, and the best technology and digital assistants.

In design sprints, we develop solutions with healthcare professionals that lead to the most meaningful care. And the litmus test: how do clients respond?

Karin Vink

Program Manager future vision Thebe

From concept to validated prototype

In a two-week sprint, we work towards validated prototypes of concepts. We explore and design solutions that help, now and in the future, to let go of all care that is not essential and increase people's self-reliance.

prototypes of concepts for Thebe

Step into the Future of Thebe

To include all Thebe professionals and clients in Thebe's vision, 'our Fate' tells about the steps taken via, among others, the Thebe journal on its own future vision landing page. Change is always challenging, and it is important to bring the organisation along to ensure support and enthusiasm.

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